COLLEGE ATHLETES.

Build Your Brand. Maximize NIL. Create Long-Term Value.

College isn’t just about playing at the next level—it’s about preparing for what comes next. Whether you’re chasing NIL deals, planning your future, or simply trying to stay ahead, the GameTime Playbook is your personalized roadmap.

Built exclusively for college athletes in football, baseball, and basketball, this playbook helps you develop your brand, launch side ventures, and step into leadership—all while you’re still playing.

Why We Call It GameTime

In sports, GameTime is when it counts. It’s where preparation meets opportunity—and you either show up or fall short.

The GameTime Playbook exists because college athletes are already in the game. Now is the time to make your name known, maximize your influence, and set up your future.

You’ve earned your spot. Let’s make it count.

What You’ll Learn Inside the GameTime Playbook

Each section is designed to help you build your brand, earn income, and lead with purpose—right now.

1. Understanding NIL & Your Earning Potential

  • What NIL really means (and what it doesn’t)
  • How to think like a brand, not just a player
  • Common misconceptions and legal basics

2. Building Your Personal Brand

  • Defining your identity, voice, and values
  • How to stand out with authenticity and clarity
  • Creating brand consistency across all platforms

3. Creating a Media Kit & Brand Portfolio

  • Step-by-step media kit design (for sponsorships & appearances)
  • How to pitch yourself to local businesses or schools
  • Crafting a digital “first impression” that makes an impact

4. Launching a Local Business or Side Hustle

  • Starting your own training program or youth camp
  • Turning your knowledge into income while giving back
  • Business setup basics (services, pricing, branding, payments)

5. Website & Content Development

  • How to launch a personal website
  • What content to include: about, services, booking, media, contact
  • Using photos, testimonials, and highlights to build trust

6. Partnership Outreach & Sponsorship Strategy

  • How to find and approach local businesses
  • Email and DM templates for outreach
  • Structuring a simple, win-win NIL deal

7. Content Creation & Social Proof

  • Turning your journey into engaging, valuable content
  • Growing your audience through consistency and value
  • Using social media to build credibility and attract attention

8. Ambassador Program & Mentorship Role

  • How to become a JM Sports Ambassador
  • Opportunities to mentor younger athletes
  • Representing JM Sports and leading in your community

9. Financial Literacy & Entrepreneur Skills

  • Budgeting, saving, and managing NIL income
  • Understanding taxes, contracts, and business expenses
  • Long-term thinking: wealth vs. just getting paid

10. Character, Leadership & Legacy Planning

  • Becoming the kind of leader people trust and follow
  • Living with purpose, not pressure
  • Planning for life after college—on your terms

11. Ongoing Access via App + Digital Toolkit

  • Access to all templates, contracts, and guides
  • Lifetime updates and added resources
  • Everything stored and managed through the JumpStart Recruit app

12. Legacy Mapping & Personal Growth Tracker

  • Reflect on who you’re becoming, not just what you’re doing
  • Use guided prompts to define your goals, values, and future vision
  • Track your progress with customizable templates and milestones
  • Set intentional goals for life after sports—career, community, and personal mission
  • Build a legacy plan that outlasts your athletic timeline

You’re In the Game. Now Own It.

You’ve worked hard to get here—now it’s time to take control of your future. The GameTime Playbook gives you the strategy, tools, and support to maximize every opportunity while you’re still playing.