Whether you’re a business looking to add your own private-label product, an organization seeking a high-profit fundraiser, or an entrepreneur ready to build a brand from scratch — I provide the strategy, guidance, and tools to help you do it the right way.
Create your own private-label jerky with professional branding, packaging, and product support — simple, streamlined, and retail-ready.
Launch an easy, high-profit jerky fundraiser with ready-made forms, proven sales strategies, and flavors your supporters will love.
Learn the exact steps to turn your idea into a real jerky brand — from branding and packaging to pricing and the income streams that make it profitable.
I built Master Beef Jerky one bag at a time — learning the industry, refining my process, and discovering what makes a brand truly work. Now I use that experience to help others build successful jerky brands of their own. Take a look at where it all began.
My experience comes from years of building beef jerky brands in real environments — selling at markets, working with retailers, launching niche product lines, and helping others do the same. I’ve tested flavors, pricing, labels, and strategies with real customers, which means I can guide you with practical, proven insight.
I’ve built multiple successful niche beef jerky brands across different industries using a clear, repeatable process — from naming and branding to label design, pricing, production, and sales strategy. This framework has been shaped through real results, real customers, and real brand launches, giving you a path that’s been tested, optimized, and proven.
My goal is to help you avoid costly mistakes and shorten your learning curve by sharing everything I’ve learned in the jerky industry. Whether you’re starting a brand, private labeling for your business, or launching a fundraiser, I’ll walk you through each step so you can build with confidence, clarity, and the support of someone who’s already done it.
The Academy teaches you how to build a real beef jerky business — not just create a brand. You’ll learn the full process: branding, marketing and sales. I’ll also show you how to tap into all 7 income streams that make this industry so exciting and profitable. From online and retail to events, fundraisers, private label, and more, the Academy gives you the blueprint to launch and grow a business the right way.
Beef jerky is one of the easiest and most effective fundraisers you can run. With your team’s logo on the label and a proven product people love, you can raise money quickly without the hassle of traditional fundraising. Whether you’re supporting a cheer squad, youth sports team, or community group, I’ll guide you through a straightforward system that delivers real results.
If you’re ready to move forward, these six steps will guide you through the process.
We’ll work together to help you clarify your brand’s concept, style, target audience, and overall direction.
If you have a brand name, great! If not, our in-house marketing team can help you figure it out.
You may already have a brand logo, but if you don’t, our in-house design team can do it for you.
Our design team will design your label, format it correctly, and guide it through USDA approval process.
Build your flavor lineup by selecting the flavors you want to represent your brand.
Place your order and your private-label jerky goes into full production — ready to sell.
Please click the button below to provide your business and brand details. This is the first step toward creating your own private-label beef jerky.
Tell me what you’re trying to build and I’ll help you map out a plan to meet your goals.
Copyright 2026 Jeff Master | Master Beef Jerky